A concept app where users organize and showcase their Adidas outfits, get inspired, and connect with the Adidas community.
The Challenge: How can Adidas engage its audience beyond purchases and build a fashion-driven community?
The Target Audience: Adidas fans, sneakerheads, streetwear enthusiasts
Concept/User Profiles: Create & share Adidas-inspired looks
Concept/Community: Follow others, like & comment on outfits
Concept/Closet: Organize purchased items
UI/UX Design
Motion Design
Branding & Strategy
Digital Product
August–September 2024
Figma
Photoshop
Firefly
none
photos by Adidas
Animated Splash Screen
Designed the Adidas Feed to display the lookbook and sale items
Created a separate feed with friends and community posts
Closet view where purchased items can be organized or added
Added a tab for visual assistance while shopping or planning and posting outfits
Ideated a profile to showcase followers, posts, community and saves
